Consulting Services
About Tom
Over the past 20 years, I've developed a broad skill set by taking on all challenges and running with them.
I believe in pragmatic, right-sized solutions to problems small and large.
I can help you develop and market your product, and manage your business.
From startup to SMB, I've scaled and developed teams and I can do the same for you.
Things I'm known for
Leadership
Marketing Strategy
Analytics
Digital Marketing & Advertising
e-Commerce
Operations
Web Development
Technology platform selection & implementation
Business & Financial Reporting
Offshore Staffing
"That which is measured is improved."
Things I do
Business & Marketing Plans
Do you know where your ad spend should go, and how to measure its results?
Having been responsible for 8-figure annual revenue streams and a variety of business models, I can help you market and run your small-to-medium sized business. The current media landscape is in transition. As advertisers transition from traditional mediums to internet, many are finding the value they thought they were getting in traditional channels is not as evident in new modern mediums, despite the advent of more-trackable marketing investments.
Technology Plans
Don't be wooed by the promises of enterprise software sales. Having run multi-million dollar technology implementations, I can help ensure you make the right-size technology decisions for your company.
A business needs the right-size, no-nonsense solution. Don't pay for the frills you don't understand and will never use. Don't buy into the broad technology suite and ancillary product offerings. Chances are, your software sales vendor is VC-backed and has acquired a hodge-podge of products to sell to its existing customer list. You don't need to pick up the phone if you're not looking. And if you don't know what you're looking for, I can help.
Operations
I can advise on and implement scale-able operations, develop your teams and set individual employees up to succeed with autonomy -- all of which improves efficiency, morale and best of all, your bottom line.
You're a high-flying creative visionary with ideas and an ability to sell -- but don't overlook or underestimate the importance of building a well-structured team and setting them up to succeed.
Solutions to Everyday Problems
Don't know what to start, or what's going on? So often I find that business leaders don't know how to articulate their problem or where to start -- and that's okay. But they start anyway, pouring 110% effort into the problems they perceive, when they could better direct that energy...
I can help you focus that energy on the areas that require the most attention, and save you time by doing the hard work for you -- identifying the underlying cause, and coming up with the solution. You benefit from my experience -- my past wins and failures all serve as guidance for everything I do.
More
Maybe you read something I've written and see a way I might be able to help. Either way, I'm always happy to connect, even if it's just to point you in the right direction.
